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Keep permission fresh and relevant from "summary" of Permission Marketing by Seth Godin
To build and maintain a long-term relationship with customers, it is imperative to constantly engage with them in a way that is both fresh and relevant. This means that businesses must continuously provide value to their audience by offering content, products, or services that align with their interests and needs. By keeping permission fresh and relevant, companies can ensure that their customers remain engaged and interested in what they have to offer. One way to keep permission fresh and relevant is to regularly update and personalize the content that is being delivered to customers. This can be done by tailoring messages to specific segments of the audience based on their preferences, behaviors, or demographics. By providing content that is timely and tailored to the individual, businesses can increase the likelihood that their customers will continue to engage with their brand. In addition to personalization, businesses can also keep permission fresh and relevant by leveraging new technologies and platforms to reach their audience. This could involve using social media, mobile apps, or other digital channels to deliver content in a way that is convenient and accessible to customers. By staying up-to-date with the latest trends and technologies, businesses can ensure that their messages are reaching their audience in a way that is both engaging and effective. Furthermore, businesses can maintain permission by regularly seeking feedback from their customers and using this information to improve their offerings. By listening to their audience and responding to their needs, businesses can demonstrate that they value their customers' input and are committed to providing them with a positive experience. This feedback loop can help businesses to stay relevant and responsive to their customers' changing preferences and expectations.- By keeping permission fresh and relevant, businesses can build stronger relationships with their customers and increase the likelihood of retaining their loyalty over time. By providing value, personalization, and responsiveness, businesses can demonstrate that they understand their customers' needs and are committed to meeting them. This approach can help businesses to stand out in a crowded marketplace and differentiate themselves from competitors who may not be as attuned to their customers' preferences.
