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The presence of effort amplifies our sense of achievement from "summary" of Payoff by Dan Ariely

Effort plays a critical role in how we perceive success. When we invest time and energy into a task, the sense of achievement becomes intertwined with the struggles we faced. This connection creates a more profound emotional response to the outcome, making the victory feel more significant. Consider the difference between assembling a piece of furniture that requires meticulous attention to detail versus simply purchasing a pre-assembled item. The former demands cognitive and physical effort, leading to a greater sense of accomplishment upon completion. The labor involved transforms a mundane task into a personal achievement, reinforcing the idea that effort enhances value. This psychological phenomenon extends beyond physical tasks. When individuals engage deeply with their work, facing challenges and overcoming obstacles, the satisfaction derived from the end result i...
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    Payoff

    Dan Ariely

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