Framing choices positively encourages better decisionmaking from "summary" of Payoff by Dan Ariely
The way choices are presented can significantly influence the decisions individuals make. When options are framed in a positive light, it highlights potential gains and benefits, making them more appealing. For instance, consider a health plan that emphasizes "90% of our patients report satisfaction" rather than "10% of our patients are dissatisfied." The positive framing shifts focus, allowing individuals to envision the benefits rather than the negatives.
This psychological phenomenon stems from the human tendency to gravitate toward positivity. When faced with choices, people often engage more deeply with information that resonates positively. This engagement can lead to more thoughtful co...
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