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Establish credibility from "summary" of Os Segredos da Persuasão: Guia definitivo de como influenciar pessoas e conseguir o que quiser by Igor Silva
To be persuasive, you must first establish credibility with your audience. This means demonstrating that you are knowledgeable, trustworthy, and reliable in your field. People are more likely to listen to and be influenced by someone who they believe is an expert or has valuable insights to offer. One way to establish credibility is to provide evidence of your expertise. This could include sharing your qualifications, credentials, or past experiences that illustrate your knowledge and success in the subject matter. By showcasing your expertise, you are showing your audience that you are worth listening to and can be trusted to provide accurate information. Another important aspect of credibility is building trust with your audience. Trust is essential for persuasion because people are more likely to be influenced by someone they trust. Building trust can be achieved by being transparent, honest, and authentic in your communication. Avoid exaggerating or making false claims, as this can erode trust and credibility. Consistency is also key to establishing credibility. Make sure your actions and words align with each other, as inconsistencies can raise doubts about your trustworthiness. Consistent behavior and messaging build credibility because they show that you are reliable and can be counted on to deliver on your promises. In addition to expertise, trust, and consistency, it is important to consider your audience's perceptions of credibility. Different people may have varying criteria for what makes someone credible, so it is important to tailor your approach to meet the expectations of your specific audience. By understanding and meeting their expectations, you can increase your credibility and effectiveness in influencing them.
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