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The key to effective communication lies in clarity and coherence from "summary" of Oratória by Paulo Mori
The fundamental principle of effective communication is rooted in the concepts of clarity and coherence. To convey a message successfully, one must ensure that the information is presented in a clear and understandable manner. This involves using simple language and avoiding unnecessary complexity that may confuse the audience. Furthermore, coherence plays a crucial role in communication as it ensures that the message flows logically from one point to the next. By organizing thoughts in a coherent manner, the speaker can maintain the audience's attention and facilitate comprehension. To achieve clarity and coherence in communication, it is essential to follow a logical sequencing of ideas. This means structuring the message in a way that allows for a smooth transition between points, helping the audience to follow the speaker's train of thought effortlessly. Transition words and phrases are valuable tools in maintaining coherence and guiding the audience through the speaker's message. By using words such as "therefore," "however," and "in conclusion," the speaker can signal shifts in ideas and reinforce the logical flow of the message. Consistency in tone and style is also crucial in effective communication. By maintaining a consistent tone throughout the message, the speaker can establish a sense of trust and credibility with the audience. Additionally, a consistent style helps to create a cohesive and unified message that resonates with the listeners. Grammar and syntax play a significant role in ensuring clarity in communication. By using proper grammar and sentence structure, the speaker can convey ideas accurately and effectively. Incorrect grammar or syntax can lead to misunderstandings and hinder the clarity of the message. Contextual understanding is key in communication, as it allows the speaker to tailor the message to the specific needs and expectations of the audience. By considering the context in which the message is being delivered, the speaker can adjust their language and tone to resonate with the listeners.- Effective communication hinges on the use of natural language that engages the audience. By speaking authentically and connecting with the audience on a personal level, the speaker can establish a rapport that enhances the overall communication experience.
