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Trustworthiness is a key trait in persuasive communicators from "summary" of O Poder Da Persuasão by Robert B. Cialdini
Trustworthiness is a key trait in persuasive communicators. When individuals are perceived as trustworthy, their messages are more likely to be accepted and acted upon by others. This is because trust is the foundation of any successful relationship, including those between communicators and their audience. Without trust, the audience is less likely to believe in the credibility of the message being conveyed. Trustworthiness can be demonstrated in a variety of ways. One important factor is consistency. When a communicator's words and actions are consistent over time, it builds trust with the audience. People are more likely to believe someone who has a track record of following through on their promises and acting in a reliable manner. Another aspect of trustworthiness is sincerity. Communicators who genuinely believe in the message they are conveying are more likely to be perceived as trustworthy by their audience. People can often detect insincerity, so it is important for communicators to be authentic and honest in their interactions. In addition to consistency and sincerity, competence is also essential for building trust. Communicators who demonstrate expertise in their field are more likely to be seen as trustworthy by their audience. When people believe that the communicator has the knowledge and skills necessary to deliver accurate information, they are more likely to trust in the message being conveyed.- Trustworthiness is a key trait in persuasive communicators because it establishes a strong foundation for effective communication. By demonstrating consistency, sincerity, and competence, communicators can build trust with their audience and increase the likelihood that their messages will be accepted and acted upon. Trust is a crucial element in any persuasive interaction, and communicators who prioritize trustworthiness are more likely to achieve success in their persuasive efforts.
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