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Trust is a fundamental element in persuasion from "summary" of O Poder Da Persuasão by Robert B. Cialdini
Trust serves as a cornerstone in the process of persuasion, as individuals are more likely to be influenced by those they perceive as trustworthy. When faced with a persuasive message, people tend to evaluate not only the content but also the source delivering it. If the source lacks credibility or is perceived as untrustworthy, the message is often dismissed or met with skepticism. Establishing trust with the audience is crucial for effective persuasion. When individuals trust the source of information, they are more inclined to accept and act upon the message being conveyed. Trust can be built through various means, such as demonstrating expertise, showing genuine concern for the audience's well-being, and consistently delivering on promises. In the absence of trust, persuasion becomes an uphill battle. People are naturally skeptical of messages that come from sources they do not trust. Without trust, even the most compelling arguments or well-crafted appeals may fall on deaf ears. On the other hand, when trust is present, individuals are more open to being persuaded and are more likely to engage with the message being presented. Trust is not something that can be demanded or forced upon others. It must be earned through actions and behaviors that demonstrate reliability, honesty, and integrity. Once trust is established, it serves as a powerful tool in the persuasion process, enabling the communicator to connect with the audience on a deeper level and influence their attitudes and behaviors effectively.- Trust is a fundamental element in persuasion because it forms the foundation upon which successful communication and influence are built. Without trust, persuasion loses its potency, as individuals are less likely to be swayed by messages that come from sources they do not trust. In contrast, when trust is present, persuasion becomes more effective, as individuals are more receptive to the messages being delivered. Trust is a powerful force that can enhance the persuasiveness of any message and increase the likelihood of achieving the desired outcomes.
