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Tailoring the message to the audience increases effectiveness from "summary" of O Poder Da Persuasão by Robert B. Cialdini
To be truly effective in persuading others, we must understand the importance of tailoring our message to the specific audience we are trying to influence. This means taking into account the unique characteristics, beliefs, values, and preferences of the individuals we are communicating with. By speaking directly to the needs and interests of our audience, we are able to establish a deeper connection and increase the likelihood that they will be receptive to our message. This level of personalization shows that we have taken the time to understand their perspective and are speaking to them in a way that resonates with their own experiences. One key aspect of tailoring our message is considering the language and tone we use when communicating with different audiences. For example, using technical jargon may be appropriate when speaking to a group of experts in a particular field, but it may alienate those who are not as familiar with the terminology. Additionally, we must be mindful of cultural differences and societal norms that may impact how our message is received. What may be considered acceptable or persuasive in one culture may be off-putting or ineffective in another. It is essential to do our homework and adapt our communication style accordingly. Furthermore, tailoring our message to the audience demonstrates respect and empathy, showing that we value their perspective and are willing to meet them where they are. This level of understanding and consideration can go a long way in building trust and credibility with those we are trying to persuade.- By taking the time to tailor our message to the audience, we can increase the effectiveness of our communication and significantly improve our chances of achieving our desired outcome. This level of personalization shows that we are invested in the relationship and are committed to engaging with others in a meaningful and impactful way.
