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Effective communication is key to successful persuasion from "summary" of O Poder Da Persuasão by Robert B. Cialdini
In the realm of persuasion, the ability to communicate effectively is absolutely crucial. When trying to influence others, one must be able to clearly convey their message in a way that resonates with the audience. Without effective communication, even the most compelling arguments may fall flat. Communication is not just about speaking or writing - it also involves active listening and understanding the needs and concerns of the other party. By truly listening to the other person, one can tailor their message to address specific pain points and objections, increasing the likelihood of persuasion. Moreover, effective communication helps build rapport and trust with the audience. People are more likely to be persuade...
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