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Creating a sense of belonging can increase persuasiveness from "summary" of O Poder Da Persuasão by Robert B. Cialdini
One of the most powerful ways to enhance the persuasiveness of a message is by creating a sense of belonging in the audience. When people feel like they are part of a group or community, they are more likely to be influenced by the messages that come from that group. This is because human beings have a deep-seated need to belong and be accepted by others. By tapping into this fundamental human desire, persuaders can make their messages more compelling and effective. When individuals feel like they are part of a larger group that shares their values or beliefs, they are more likely to be swayed by arguments that align with those values and beliefs. This sense of belonging can create a sense of unity and solidarity that enhances the persuasiveness of the message. In order to create a sense of belonging in the audience, persuaders can use a variety of tactics. For example, they can emphasize shared identities or common goals that help to unite the group. They can also highlight the similarities between the audience members and the persuader, making them feel like they are part of the same tribe. Additionally, persuaders can use social proof to demonstrate that others in the group have already been persuaded by the message. This can create a bandwagon effect that encourages others to follow suit. By showing that others like them have already been swayed, persuaders can make their audience feel like they are missing out on something if they don't also get on board.- Creating a sense of belonging in the audience is a powerful way to increase persuasiveness. By tapping into the human need to belong and be accepted, persuaders can make their messages more compelling and effective. This sense of unity and solidarity can help to create a bond between the persuader and the audience that enhances the persuasive impact of the message.
