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Being genuine and sincere fosters trust and credibility from "summary" of O Poder Da Persuasão by Robert B. Cialdini

When we are genuine and sincere in our interactions with others, we are able to build trust and credibility. This is because authenticity is something that people can sense and appreciate. When we are being true to ourselves and honest in our communication, others are more likely to believe in what we say and trust us. In his book 'O Poder Da Persuasão', Robert B. Cialdini emphasizes the importance of being genuine and sincere in our efforts to persuade others. He explains that when we are authentic in our intentions and actions, we are able to connect with people on a deeper level. This connection is what ultimately leads to trust and credibility. By being genuine and sincere, we show others that we are not trying to manipulate or deceive them. Instead, we are being open and honest in our interactions. This level of transparency fosters trust because people feel like they can rely on us to be truthful and straightforward. When we are genuine and sincere, our words and actions are in alignment. This consistency helps to build credibility because people can see that we are genuine in our intentions. This credibility is essential in persuasion because people are more likely to believe and follow someone they trust.
  1. Being genuine and sincere is a powerful tool in persuasion. When we are authentic in our interactions, we are able to build trust and credibility with others. This trust and credibility are what ultimately lead to successful persuasion.
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O Poder Da Persuasão

Robert B. Cialdini

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