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Authenticity is important in persuasive communication from "summary" of O Poder Da Persuasão by Robert B. Cialdini
Authenticity is crucial in persuasive communication. People are more likely to be persuaded by a message when they believe the speaker is being genuine. When individuals perceive a lack of authenticity in a communicator, their skepticism increases, and they become less receptive to the message being conveyed. This is because authenticity creates a sense of trust and credibility in the speaker, which is essential for effective persuasion. In order to be authentic in persuasive communication, one must align their words with their actions. This means being consistent in both what is being said and how it is being said. When there is a disconnect between the message and the messenger, the audience is quick to pick up on this inconsistency, leading to a breakdown in trust. This can significantly diminish the speaker's ability to persuade others. Furthermore, authenticity in persuasive communication involves being true to oneself. It is important for the communicator to express their beliefs and values genuinely, rather than simply saying what they think others want to hear. By being authentic in this way, the speaker can establish a deeper connection with their audience, making them more likely to be swayed by the message being delivered. In addition, authenticity in persuasive communication involves being transparent and honest. Concealing information or being deceptive in any way can undermine the credibility of the speaker and ultimately hinder their ability to persuade others. On the other hand, being open and truthful fosters trust and credibility, making the audience more receptive to the message being presented.- Authenticity is a key component of persuasive communication. By being genuine, consistent, true to oneself, and transparent, communicators can establish trust and credibility with their audience, making them more likely to be persuaded. In a world where skepticism is prevalent, authenticity is essential for effectively influencing others.
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