Appealing to emotions can enhance persuasive efforts from "summary" of O Poder Da Persuasão by Robert B. Cialdini
Appealing to emotions is a powerful tool in the art of persuasion. When we tap into people's emotions, we can deepen their connection to our message and increase the likelihood that they will be swayed by what we are saying. Emotions have the ability to bypass rational thinking and go straight to the heart of the matter, making it easier for us to influence others.
One of the reasons why appealing to emotions is so effective is that it can create a sense of urgency or importance around our message. When we evoke feelings of fear, excitement, or empathy, we can compel people to take action or change their minds more quickly than if we simply presented them with logical arguments. Emotions can make our message stand out from the noise and distractions of everyday life, capturing people's attention and motivating them to listen to what we have to say.
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