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Use the right triggers to activate the reptilian brain from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
To effectively persuade someone, it is essential to understand the intricate workings of the human brain. Our brain is divided into three main parts: the neocortex, the limbic system, and the reptilian brain. The reptilian brain is the oldest part of our brain, responsible for our primal instincts and survival mechanisms. It operates on a subconscious level, making decisions based on emotions rather than logic. In order to appeal to the reptilian brain, we must use the right triggers. These triggers are sensory cues that activate certain primal instincts and emotions in the brain. By tapping into these triggers, we can influence how people perceive and respond to our messages. This is crucial in persuasion, as it allows us to bypass the logical thinking of the neocortex and appeal directly to the emotional core of the reptilian brain. There are six primal triggers that have been identified as particularly effective in activating the reptilian brain. These triggers are self-centered, contrast, tangible, beginning and end, visual, and emotional. By incorporating these triggers into our communication, we can increase the chances of persuading others effectively. The self-centered trigger, for example, appeals to people's natural inclination to prioritize their own needs and desires. By framing our message in a way that demonstrates how it benefits the individual, we can capture their attention and interest. Similarly, the contrast trigger leverages the brain's sensitivity to differences in order to make our message stand out and be remembered. Using tangible triggers, such as concrete examples and vivid language, helps make our message more relatable and believable. The beginning and end trigger takes advantage of the brain's tendency to remember the first and last things it hears, ensuring that our message leaves a lasting impression. Visual triggers, such as images and metaphors, engage the brain on a deeper level and make our message more memorable. Lastly, the emotional trigger appeals to the brain's strong response to emotions, such as fear, joy, anger, or sadness. By evoking these emotions in our communication, we can create a strong emotional connection with our audience and motivate them to take action. By understanding and utilizing these triggers effectively, we can appeal to the primal instincts of the reptilian brain and increase our chances of persuading others successfully. This knowledge is a powerful tool in the art of persuasion, allowing us to communicate more effectively and influence others in a meaningful way.
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