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Understand the importance of trust in persuasion from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
Trust is the bedrock of persuasion. Without trust, your attempts to persuade will likely fall flat. People are naturally skeptical and cautious, especially when it comes to making decisions that could impact them personally or professionally. Trust is the key to overcoming this skepticism and gaining the confidence of your audience. When people trust you, they are more likely to listen to what you have to say, consider your arguments, and ultimately be persuaded by them. Building trust is a complex process that involves a combination of factors. One of the most important factors is credibility. Credibility is the perception of your expertise, competence, and honesty. If your audience doesn't see you as credible, they won't trust you. This is why it's essential to establish your credibility early on in the persuasion process. This can be done by demonstrating your expertise, providing evidence to support your claims, and being transparent and honest in your communication. Another important factor in building trust is likability. People are more likely to trust and be persuaded by someone they like. This is why it's important to build rapport with your audience, show empathy, and be genuine in your interactions. By forming a personal connection with your audience, you can create a sense of trust and goodwill that will make them more receptive to your message. Consistency is also crucial in building trust. People are more likely to trust someone who is consistent in their words and actions. If you say one thing and do another, your audience will see you as untrustworthy. This is why it's important to align your words with your actions, be honest and transparent, and follow through on your promises. By being consistent in your behavior, you can build trust and credibility with your audience.- Trust is a fundamental element of persuasion. Without trust, your attempts to persuade will likely be ineffective. To build trust, you need to establish credibility, be likable, and be consistent in your words and actions. By building trust with your audience, you can increase the likelihood that they will listen to your message, consider your arguments, and ultimately be persuaded by them. Trust is the foundation of successful persuasion.
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