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The primitive reptilian brain is focused on survival from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
The primitive reptilian brain is constantly scanning our environment, looking for threats and opportunities for survival. This part of our brain is not concerned with complex thoughts or emotions; its main priority is to keep us alive. It is a simple, but powerful, mechanism that has been developed over millions of years of evolution. When we communicate with others, it is important to keep in mind that our messages should appeal to this primal instinct for survival. By focusing on the basic needs and fears of our audience, we can create a more persuasive message that resonates with their reptilian brain. This means using language that is clear, direct, and to the point. Avoiding jargon or complex concepts that may confuse or overwhelm the primitive brain. Instead, we should speak in terms of safety, security, and basic survival needs. By tapping into this primal instinct, we can create a sense of urgency and importance that motivates action. People are more likely to respond to messages that trigger their survival instincts, as this is a fundamental drive that influences all of our behaviors.- We must appeal to the primitive reptilian brain of our audience. By understanding this basic instinct for survival, we can tailor our messages in a way that captures attention and drives action. Ultimately, by speaking to the primal desires of our audience, we can create more impactful and effective communication strategies.
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