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Remember, persuasion is about understanding your audience and appealing to their emotions from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise

Understanding your audience is crucial when it comes to persuasion. It is not enough to simply present your arguments and hope for the best. By taking the time to truly understand who you are speaking to, you can tailor your message in a way that resonates with them on a deeper level. Appealing to your audience's emotions is a powerful tool in persuasion. People are more likely to be swayed by an argument that evokes an emotional response in them. By tapping into their emotions, you can create a connection that goes beyond just a logical argument. When you understand your audience and appeal to their emotions, you are able to create a persuasive message that speaks directly to their needs and desires. This personalized approach makes your argument much more compelling and increases the likelihood that your audience will be convinced by what you have to say. By focusing on understanding your audience and appealing to their emotions, you are able to build a stronger connection with them. This connection is what ultimately leads to successful persuasion. When your audience feels understood and emotionally engaged, they are more likely to be receptive to your message and take the action you desire.
  1. Remember that persuasion is not just about presenting a strong argument. It is about understanding your audience and appealing to their emotions in order to create a message that truly resonates with them. By taking the time to connect with your audience on a deeper level, you can increase the effectiveness of your persuasive efforts and achieve your desired outcome.
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O Código da Persuasão

Christophe Morin

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