New power is about mobilizing people around a shared purpose from "summary" of New Power by Jeremy Heimans,Henry Timms
New power is not simply about gathering followers or accumulating resources. It is about tapping into the energy and enthusiasm of a community that is motivated by a common goal or purpose. This type of power is not held by a few elite individuals at the top, but rather distributed among many participants who collectively drive change. It is a bottom-up approach that values collaboration, participation, and inclusivity. Mobilizing people around a shared purpose requires more than just broadcasting a message or issuing commands. It involves creating a sense of belonging and ownership among participants, so they feel personally invested in the cause. This can be achieved through storytelling, community-building activities, and opportunities for co-creation. By involving people in the process, new power movements can harness the collective wisdom and creativity of the crowd. The key to effective mobilization is to ins...
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