The power of defaults in influencing behavior from "summary" of Misbehaving by Richard H Thaler
Defaults are like the path of least resistance - they require no action on our part. They are the pre-selected option that we are presented with, and more often than not, we simply go along with whatever is set as the default. This phenomenon can have a significant impact on our behavior, influencing the choices we make without us even realizing it. Defaults serve as a powerful nudge that pushes us in a particular direction, steering us towards certain decisions over others.
In the realm of decision-making, defaults play a crucial role in shaping our preferences and actions. When faced with a choice, we tend to stick with the default option simply because it requires less effort on our part. The default setting acts as a form of inertia, keeping us anchored to a certain course of action unless we actively choose to deviate from it. This inertia can be particularly strong when we are unsure about which option to pick, leading us to opt for the default by default.
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