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OKRs should be ambitious, yet achievable from "summary" of Measure What Matters by John Doerr
The essence of setting Objectives and Key Results lies in finding the sweet spot between ambition and achievability. The goal is not to simply aim high without a clear path to success, nor is it to play it safe by setting easily attainable targets. Instead, the key is to strike a delicate balance that challenges individuals or teams to stretch their limits while providing a realistic roadmap for reaching the desired outcome. When setting OKRs, it is crucial to push the boundaries of what is thought to be possible. Ambitious goals inspire creativity, innovation, and a sense of urgency that can propel individuals or teams to exceed their own expectations. By aiming high, organizations can unlock untapped potential and achieve breakthrough results that were previously unimaginab...
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