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Ensure OKRs are clear, specific, and measurable from "summary" of Measure What Matters by John Doerr
To drive execution and foster accountability, Objectives and Key Results (OKRs) must be well-defined in terms that everyone can understand. If they are vague or ambiguous, they won't be actionable or achievable. Specificity is key. Each objective should be concrete and unambiguous, answering the question, "What am I trying to achieve?" The key results, in turn, must be specific and measurable outcomes that indicate you've achieved the objective. By making them clear and quantifiable, you create a shared understanding of what success looks like. Clear objectives and measurable key results help teams focus their efforts and align their activities towards a common goal. When everyone knows what they're working towards and how progress will be gauged, they can prioritize effectively and make informed decisions. This clarity a...
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