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Developing strong communication skills for persuasive interactions from "summary" of Manual de persuasão do FBI by Marvin Karlins ,Jack Shafer

To be successful in persuading others, it is essential to hone one's communication skills. This involves not only speaking clearly and confidently but also listening actively and empathetically. By developing these skills, individuals can create a strong connection with their audience, making it easier to influence their thoughts and actions. One key aspect of effective communication is the ability to tailor one's message to the specific needs and preferences of the listener. This means being able to adapt your language, tone, and delivery to resonate with the individual you are trying to persuade. By showing that you understand and respect their point of view, you can build trust and credibility, making it more likely that they will be receptive to your ideas. In addition to being adaptable, persuasive communic...
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    Manual de persuasão do FBI

    Marvin Karlins

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