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Creating a sense of urgency to motivate action from "summary" of Manual de persuasão do FBI by Marvin Karlins ,Jack Shafer
Creating a sense of urgency is a powerful tool in the art of persuasion. Urgency is the feeling that something needs to be done quickly, that time is of the essence. When we feel a sense of urgency, we are more likely to take action. This is because urgency taps into our primal instinct to survive. When we perceive a threat or an opportunity that may soon disappear, our brains go into high alert mode. We become focused, motivated, and ready to act. In the world of persuasion, creating a sense of urgency can be used to influence others to make decisions or take action. This can be done by emphasizing time constraints, highlighting scarcity, or stressing the importance of acting now. For example, a salesperson might mention that a special offer is only available for a limited time, or a politician might stress the urgency of a particular issue that requires immediate action. When creating a sense of urgency, it is important to strike the right balance. Too much urgency can come across as manipulative or insincere, while too little urgency may not be enough to motivate action. It is also essential to provide a clear call to action, so that the person knows exactly what they need to do and how to do it. By creating a sense of urgency in a genuine and compelling way, you can increase the likelihood that others will take the desired action.
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