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Creating a persuasive argument based on logic and emotion from "summary" of Manual de persuasão do FBI by Marvin Karlins ,Jack Shafer
To be truly persuasive in your arguments, you must appeal to both logic and emotion. Logic alone may not be enough to convince someone of your point of view, as emotions play a significant role in decision-making. By combining both elements, you can create a more compelling case that is likely to sway others to your side. When crafting a persuasive argument, it is important to present your reasoning in a clear and logical manner. This involves laying out the facts, providing evidence to support your claims, and making sure that your argument follows a coherent structure. By doing so, you can establish credibility and build a strong foundation for your case. However, logic is not the only tool at your disposal. Emotions also play a crucial role in persuasion, as they can help create a connection with your audience and evoke empathy or sympathy for your position. By appealing to people's emotions, you can make your argument more relatable and engaging, increasing the likelihood that they will be persuaded by your message. In order to create a persuasive argument that is based on both logic and emotion, you must strike a balance between the two. This means using logical reasoning to build a solid case for your position, while also incorporating emotional appeals to connect with your audience on a more personal level. By combining these elements effectively, you can create a persuasive argument that is both rational and compelling.- The key to persuasion lies in finding the right balance between logic and emotion. By presenting a well-reasoned argument that also appeals to people's feelings, you can increase the chances of convincing others to see things from your perspective. By understanding how to harness both aspects of persuasion, you can become a more effective communicator and advocate for your ideas with greater success.
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