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Building credibility through honesty and competence from "summary" of Manual de persuasão do FBI by Marvin Karlins ,Jack Shafer
To be persuasive, one must first establish credibility. This can be achieved through two key components: honesty and competence. Honesty involves conveying information truthfully and transparently. People are more likely to trust someone who is honest with them. This means avoiding lies or deceit in any form. It also means admitting mistakes when they occur, as covering them up can damage credibility. Competence, on the other hand, involves demonstrating knowledge and expertise in a particular area. This can be done through qualifications, experience, or a track record of success. When people believe that you know what you're talking about, they are more likely to listen to you and be influenced by your arguments. However, competence alone is not enough. It must be paired with honesty to truly build credibility. Building credibility through honesty and competence is essential in persuasion. Without it, people are unlikely to trust you or your message. By being honest and transparent, you show that you have nothing to hide and can be trusted. By demonstrating competence, you show that you know what you're talking about and are worth listening to. Together, these two components create a solid foundation for persuasion. In summary, honesty and competence are crucial in building credibility. By being honest and transparent, and by demonstrating knowledge and expertise, you can establish yourself as a trustworthy and reliable source of information. This, in turn, will make you more persuasive and influential in your interactions with others.
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