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Tailor your message to resonate with your audience's values and beliefs from "summary" of Manual de Oratória, Carisma e Persuasão by Breno Dores
When you are delivering a message to an audience, it is crucial to consider their values and beliefs. This means that you need to understand what is important to them, what they care about, and what they believe in. By doing so, you can tailor your message in a way that resonates with them on a deeper level. When your audience feels like you are speaking directly to their values and beliefs, they are more likely to be engaged and receptive to what you have to say. To effectively tailor your message to your audience's values and beliefs, you need to do some research. This involves understanding who your audience is, what they care about, and what motivates them. By gaining this insight, you can craft a message that speaks to their specific interests and concerns. This will make your message more relevant and relatable to them, increasing the likelihood that they will be receptive to it. One way to ensure that your message resonates with your audience's values and beliefs is to use language that they can connect with. This means using words and phrases that are familiar to them and that reflect their worldview. By speaking their language, you can establish a connection with your audience and make them feel like you understand where they are coming from. Another important aspect of tailoring your message to your audience's values and beliefs is to frame your message in a way that aligns with their perspective. This means presenting your ideas in a way that is consistent with how they see the world. By framing your message in a way that resonates with their worldview, you can make it easier for them to see the relevance and importance of what you are saying.- By taking the time to understand your audience's values and beliefs, and by tailoring your message to resonate with them, you can increase the effectiveness of your communication. When your audience feels like you are speaking directly to what matters most to them, they are more likely to be engaged, interested, and persuaded by what you have to say.
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