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Authenticity is key in building trust with your audience from "summary" of Manual de Oratória, Carisma e Persuasão by Breno Dores
The importance of authenticity cannot be overstated when it comes to establishing trust with your audience. Being authentic means being genuine, real, and true to yourself. It means not putting on a facade or pretending to be someone you're not. When you are authentic, people can sense it. They can tell that you are being honest and sincere, and this fosters a sense of trust between you and your audience. Authenticity is key because it allows you to connect with your audience on a deeper level. When you are authentic, you are more relatable, more human. You show your audience that you are not perfect, that you have flaws and vulnerabilities just like they do. This vulnerability can be incredibly powerful in building trust, as it shows your audience that you are wi...
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