Authenticity is key in building trust with your audience from "summary" of Manual de Oratória, Carisma e Persuasão by Breno Dores
The importance of authenticity cannot be overstated when it comes to establishing trust with your audience. Being authentic means being genuine, real, and true to yourself. It means not putting on a facade or pretending to be someone you're not. When you are authentic, people can sense it. They can tell that you are being honest and sincere, and this fosters a sense of trust between you and your audience.
Authenticity is key because it allows you to connect with your audience on a deeper level. When you are authentic, you are more relatable, more human. You show your audience that you are not perfect, that you have flaws and vulnerabilities just like they do. This vulnerability can be incredibly powerful in building trust, as it shows your audience that you are willing to be open and honest with them.
In contrast, if you are not authentic, if you are trying to be someone you're not, your audience will pick up on this. They will sense that something is off, that you are not being genuine. This can erode trust and credibility, making it difficult for your audience to connect with you or believe in what you are saying.
To build trust with your audience, you must be willing to be vulnerable and authentic. You must be willing to show your true self, warts and all. This can be scary, as it requires you to be open and honest in a way that may make you feel exposed. But the rewards are worth it. When you are authentic, you build a strong foundation of trust with your audience that can lead to lasting connections and relationships.
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