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Vivid language can bring ideas to life and make them more persuasive from "summary" of Magic Words by Jonah Berger

Using vivid language can transform a dull idea into a captivating one. When we paint a clear picture with words, we engage our audience's senses and emotions, making our message more compelling. Just like a painter uses vibrant colors to bring a canvas to life, we can use vivid language to breathe life into our ideas. By leveraging descriptive words and evocative imagery, we create a sensory experience for our audience. This sensory experience not only captures their attention but also helps them co...
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    Magic Words

    Jonah Berger

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