Social currency can make ideas more shareable and persuasive from "summary" of Magic Words by Jonah Berger
Social currency is a powerful tool when it comes to making ideas more shareable and persuasive. When we share something on social media or in person, we are essentially using that information to enhance our own image in the eyes of others. People are more likely to share content that makes them look good, whether it's funny, interesting, or thought-provoking. By understanding what makes content valuable in social currency terms, we can create ideas that are more likely to be shared. For example, we can make our ideas seem exclusive or insider knowledge, which boosts their social currency. People love to be in the know and feel like they are part of a special group. Another way to increase social currency is to tie our ideas to people's identities or values. When an idea aligns with someone's sense of self, they are more likely to share it to show others who they are and what they believe in. This can make the idea even more persuasive, as it becomes a reflection of the person sharing it. It's also important to consider the emotions that our ideas evoke. Positive emotions like awe, amusement, or inspiration can increase the likelihood that people will share our content. These emotions not only make the idea more shareable but also make it more persuasive, as people are more likely to be influenced by things that make them feel good.- Social currency plays a crucial role in making ideas more shareable and persuasive. By understanding what makes content valuable in social currency terms and leveraging emotions, exclusivity, and identity, we can create ideas that are not only more likely to be shared but also more likely to persuade others.
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