Novelty can capture attention and drive engagement from "summary" of Magic Words by Jonah Berger

When we encounter something new, our brains perk up. We pay attention. We engage. Why? Because novelty is surprising. It's unexpected. It breaks the pattern of what we're used to. And that disruption can be powerful. It's like a mental alarm clock, jolting us out of our everyday stupor and prompting us to take notice. Novelty is like a shiny object that catches our eye. We can't help but look. It's a magnet for our attention, drawing us in and holding us captive. Think about how you feel when you see a new product or a new advertisement. Your curiosity is piqued. You want to know more. You want to explore, to learn, to experience. But novelty isn't just a fleeting distraction. It's a potent force that can drive engagement. When something is new and different, we're more likely to remember it. It stands out in our minds, distinct from the background noise of the familiar. And that memorability can lead to action. We're more inclined to share, to talk about, to spread the word about something that's novel. In a world full of information overload, novelty cuts through the clutter. It commands our attention and holds it, guiding us through the chaos of competing messages. It's a beacon in the darkness, guiding us toward what's fresh and exciting. And in that moment of discovery, we're captivated. We're engaged. We're hooked. So, the next time you want to capture attention and drive engagement, think about how you can inject a dose of novelty into your message. Surprise your audience. Delight them. Make them sit up and take notice. Because novelty isn't just a gimmick – it's a powerful tool that can help you stand out and make an impact.

Magic Words

Jonah Berger

Open in app

Now you can listen to your microbooks on-the-go. Download the Oter App on your mobile device and continue making progress towards your goals, no matter where you are.