Concrete language is more persuasive than abstract language from "summary" of Magic Words by Jonah Berger
Concrete language packs a powerful punch when it comes to persuasion. Instead of abstract ideas floating in the air, concrete language provides a solid foundation for understanding and belief. When we use concrete language, we paint a vivid picture in the minds of our audience, making our message more tangible and easier to grasp.
Abstract language, on the other hand, can be vague and open to interpretation. It requires more mental effort on the part of the listener to connect the dots and understand the message fully. Concrete language, with its specificity and detail, leaves little room for confusion or misinterpretation. It allows our audience to see exactly what we mean and how it relates to their own experiences.
Think about it this way: if I told you that a new product is "innovative" and "game-changing," you might nod along but not fully grasp the impact. However, if I described how the product's sleek design and intuitive features will ...
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