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Use unexpected twists to grab the audience's attention from "summary" of Made to Stick by Chip Heath,Dan Heath
When we communicate with our audience, we must remember that attention is a scarce resource. People are bombarded with information from all angles, making it challenging for our message to stand out. One way to overcome this obstacle is to use unexpected twists in our communication. These twists serve as a hook, grabbing the audience's attention and holding it throughout the message. By introducing unexpected elements into our communication, we create a sense of surprise and intrigue that captivates the audience. This can be achieved through the use of unexpected stories, statistics, or examples that challenge the audience's preconceived notions and make them sit up and take notice. When we incorporate unexpected twists into our communication, we engage the audience's curiosity and make them eager to learn more. This creates a sense of momentum that propels the audience through the message, ensuring that they remain attentive and receptive to our ideas. Furthermore, unexpected twists can help to make our message more memorable. When we disrupt the audience's expectations, we create a cognitive dissonance that forces them to pay closer attention and process the information more deeply. This increased level of engagement makes it more likely that the audience will remember our message long after they have heard it.- Using unexpected twists in our communication is a powerful way to grab the audience's attention and make our message stick. By incorporating surprising elements that challenge the audience's expectations, we can create a sense of intrigue and curiosity that keeps them engaged throughout our communication. This not only helps to make our message more memorable but also increases the likelihood that our ideas will be understood and acted upon.
