Sticky messages are memorable and easy to recall from "summary" of Made to Stick by Chip Heath,Dan Heath
To make an idea stick, it needs to be simple and clear. The more straightforward an idea is, the easier it is for people to understand and remember. When a message is complicated or convoluted, it becomes harder for people to grasp and recall. Think about the most memorable slogans or phrases you know - chances are, they are short, sweet, and to the point. This simplicity makes them easy to remember and repeat.
Clarity is another key component of a sticky message. If an idea is muddled or ambiguous, it will be harder for people to latch onto and remember. Clear communication is essential for ensuring that your message is understood and retained. By eliminating any confusion or uncertainty, you increase the likelihood that your idea will stick in people's minds.
Logical sequencing is crucial for making a message memorable. When information is presented in a logical order, it is easier for people to follow along and remember the key points. By organizing information in a coherent manner, you help people make sense of the message and retain it more effectively. A well-structured message is more likely to stick in people's minds than a jumbled or disorganized one.
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