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Sticky messages are memorable and easy to recall from "summary" of Made to Stick by Chip Heath,Dan Heath
To make an idea stick, it needs to be simple and clear. The more straightforward an idea is, the easier it is for people to understand and remember. When a message is complicated or convoluted, it becomes harder for people to grasp and recall. Think about the most memorable slogans or phrases you know - chances are, they are short, sweet, and to the point. This simplicity makes them easy to remember and repeat. Clarity is another key component of a sticky message. If an idea is muddled or ambiguous, it will be harder for people to latch onto and remember. Clear communication is essential for ensuring that your message is understood and retained. By eliminating any confusion or uncertainty, you increase the likelihood that your idea will stick in people's minds. Logical sequencing is crucial for making a message memorable. When information is presented in a logical order, it is easier for people to follow along and remember the key points. By organizing information in a coherent manner, you help people make sense of the message and retain it more effectively. A well-structured message is more likely to stick in people's minds than a jumbled or disorganized one. Using transition words and phrases can help connect ideas and improve the flow of your message. By linking thoughts and concepts together, you create a cohesive narrative that is easier for people to follow and remember. Transition words like "furthermore," "in addition," and "however" can help guide the reader through your message and reinforce the key points you want them to remember. Consistency in tone and style is important for creating a cohesive and memorable message. By maintaining a consistent voice throughout your communication, you reinforce the key ideas and make them easier for people to recall. Whether you are writing a slogan, a speech, or a marketing message, consistency in tone and style is essential for ensuring that your message sticks in people's minds. Grammar and syntax also play a role in making a message sticky. By using correct grammar and sentence structure, you make your message easier to understand and remember. Poor grammar can distract from the content of your message and make it harder for people to retain the information you are trying to convey. Paying attention to these details can help ensure that your message is clear, coherent, and memorable.- Making a message sticky involves simplifying the idea, ensuring clarity, organizing information logically, using transition words and phrases, maintaining consistency in tone and style, and paying attention to grammar and syntax. By focusing on these
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