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Make messages relevant to the audience's needs and interests from "summary" of Made to Stick by Chip Heath,Dan Heath
To make our messages stick, we must ensure that they are relevant to the needs and interests of our audience. This means that we need to understand who our audience is, what they care about, and what motivates them. By tailoring our message to resonate with their specific concerns and desires, we can increase the chances of it being remembered and acted upon. When we make our messages relevant to our audience, we show them that we understand their perspective and are speaking directly to their concerns. This builds trust and credibility, making it more likely that they will pay attention to what we have to say. By addressing their needs and interests, we can make our message more compelling and engaging, increasing the likelihood that it will be remembered and shared. To ensure that our messages are relevant, we must do our homework and gather information about our audience. This might involve conducting research, talking to key stakeholders, or analyzing data. By taking the time to understand our audience, we can tailor our message to their specific needs and interests, making it more likely to resonate with them. In addition to understanding our audience, we must also consider the context in which our message will be received. This includes factors such as timing, location, and medium. By aligning our message with the context in which it will be delivered, we can increase the chances of it being well-received and acted upon.- By making our messages relevant to the needs and interests of our audience, we can increase the likelihood that they will be remembered and acted upon. This requires a thoughtful approach that takes into account the perspective of our audience, as well as the context in which our message will be received. By doing so, we can create messages that are compelling, engaging, and ultimately, stick in the minds of our audience.
