Make messages concrete and tangible for better understanding from "summary" of Made to Stick by Chip Heath,Dan Heath
To make our messages more effective, we need to make them concrete and tangible for better understanding. This means taking abstract ideas and turning them into something that people can see and touch in their minds. When our messages are concrete, they become more clear and memorable. For example, instead of saying "we need to improve customer satisfaction," we can say "we need to make sure every customer leaves our store with a smile on their face."By making our messages concrete, we help our audience better grasp the meaning behind our words. This is because concrete language appeals to our senses and emotions, making it easier for us to connect with and remember the message. When we talk about abstract concepts like "increasing productivity" or "building strong relationships," it can be difficult for people to envision what that actually looks like in practice. But when we use concrete examples and vivid imagery, our message becomes more relatable and understandable.
When our messages are concrete, they also become more persuasive. This is because concrete language helps to bring our ideas to life in a way that resonates with our audience. Instead of just telling people what we want them to do, we can show them through vivid descriptions and real-life examples. This not only makes our message more compelling, but also more actionable. When people can picture themselves taking a specific action or making a certain change, they are more likely to follow through.
In order to make our messages concrete, we need to use specific details, examples, and anecdotes that bring our ideas to life. By painting a vivid picture in the minds of our audience, we can ensure that our message is not only heard, but also understood and remembered. So next time you want to communicate an important idea, remember to make it concrete and tangible – your audience will thank you for it.
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