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Incorporate unexpected elements to create a lasting impact from "summary" of Made to Stick by Chip Heath,Dan Heath
One of the most effective ways to make your message stick is to introduce unexpected elements into it. By incorporating surprises or twists, you can capture your audience's attention and leave a lasting impact on them. These unexpected elements disrupt the expected pattern of information, making your message more memorable and engaging. When you introduce unexpected elements into your message, you create a sense of curiosity and intrigue in your audience. People are naturally drawn to the unfamiliar and the surprising, so by including unexpected elements, you can pique their interest and make them more receptive to your message. This curiosity drives engagement and helps your message stand out from the rest. Moreover, unexpected elements can also help to make your message more memorable. When people encounter something unexpected, their brains are forced to pay closer attention and process the information more deeply. This increased cognitive engagement makes the message more likely to be stored in long-term memory, ensuring that it has a lasting impact on the audience. Incorporating unexpected elements into your message requires creativity and a willingness to take risks. It involves thinking outside the box and looking for ways to surprise and delight your audience. By challenging conventional thinking and embracing the unexpected, you can create a message that is truly memorable and impactful.- The key to creating a lasting impact with your message lies in incorporating unexpected elements that surprise and engage your audience. By introducing unexpected twists and surprises, you can capture attention, spark curiosity, and make your message more memorable. Embrace the unexpected, and watch as your message sticks in the minds of your audience long after they have encountered it.
