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Create curiosity to engage and captivate the audience from "summary" of Made to Stick by Chip Heath,Dan Heath
To engage and captivate the audience, you must first pique their curiosity. Curiosity is a powerful motivator that drives people to seek out answers and information. By creating curiosity, you can draw your audience in and make them eager to learn more. One way to spark curiosity is by presenting a mystery or puzzle that captures their interest. This can be done through a surprising fact, a provocative question, or a compelling story that leaves them wanting to know more. Once you have sparked curiosity, you must sustain it by providing just enough information to keep your audience intrigued. This can be done by withholding key details or pieces of information, creating a knowledg...
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