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Create a sense of urgency to prompt action from "summary" of Made to Stick by Chip Heath,Dan Heath
To get people to act quickly, we can create a sense of urgency. Urgency is a key ingredient in making an idea stick. When people feel a lack of time, they are more likely to act. Urgency can come from a variety of sources. It can be as simple as a deadline or a limited quantity. It can also come from social proof, such as seeing others act quickly. Urgency can also be created by scarcity. When something is rare or hard to get, people are more likely to act quickly to get it. Urgency can also be created by highlighting the consequences of inaction. When people see what they stand to lose by not acting, they are more likely to take action. For example, a campaign to encourage people to quit smoking might focus on the health consequences of continuing to smoke. This creates a sense of urgency by showing people what they could lose if they don't act quickly. In order to create a sense of urgency, we need to make sure that our message is clear and easy to understand. People need to know exactly what is at stake and what they need to do in order to avoid those consequences. The more clear and specific our message is, the more likely people are to act quickly. Urgency can also be created by framing our message in a way that makes it personal to the individual. When people feel that the message is relevant to them personally, they are more likely to act quickly. This can be done by using language that speaks directly to the individual, or by using examples that are relatable to their own lives. In order to prompt action, we need to make sure that our message is compelling and persuasive. By creating a sense of urgency, we can motivate people to act quickly. Whether it's through a deadline, scarcity, consequences of inaction, or personal relevance, urgency is a powerful tool in getting people to take action.
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