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Language can be used strategically for persuasion from "summary" of Language Awareness in Business and the Professions by Erika Darics
The strategic use of language for persuasion is a key concept that is essential for achieving success in various business and professional contexts. Language is a powerful tool that can be wielded effectively to influence and persuade others to adopt a certain point of view or take a specific course of action. Effective persuasion through language involves careful consideration of various linguistic strategies and techniques. These may include the use of rhetorical devices, persuasive appeals, and linguistic framing to shape the way a message is perceived by the audience. By selecting the right words, phrases, and linguistic structures, a speaker or writer can effectively convey their message and influence the beliefs or actions of others. One important aspect of using language strategically for persuasion is the ability to tailor the message to the specific needs and preferences of the target audience. This may involve adapting the language used to the cultural, social, or professional context in which the communication takes place. By understanding the beliefs, values, and attitudes of the audience, a communicator can craft a message that is more likely to resonate with them and persuade them to take the desired action. Furthermore, effective persuasion through language also requires the ability to build credibility and establish trust with the audience. This can be achieved through the use of evidence, expert opinions, and logical reasoning to support the arguments being made. By presenting a well-structured and coherent argument, a communicator can enhance their persuasiveness and increase the likelihood that their message will be accepted by the audience.- The strategic use of language for persuasion is a critical skill that can help individuals succeed in business and professional settings. By mastering the art of persuasive communication, individuals can influence others, build consensus, and achieve their goals effectively. It is essential for communicators to be aware of the power of language and to use it strategically to achieve their desired outcomes.
