Develop strong brands from "summary" of Kotler On Marketing by Philip Kotler

To develop a strong brand, it is crucial to examine the customer expectations and create an experience that builds on these expectations. In addition, understanding what sets your product apart from similar offerings in the market can be highly advantageous in assessing the competitive landscape and building an effective strategy.

Having consistency in all aspects of branding is another important factor in creating a robust image. Create engaging experiences through storytelling and connectedness, as well as through consistent visual messaging. Consumers should always be able to tell they are interacting with the same brand.

Gathering insights from consumers and regularly testing new strategies is an excellent way to verify the strength of the brand. Doing research studies, surveys and focus groups can provide marketers with useful data to determine if changes are necessary for improvement.

Finally, don’t rely too heavily on positioning tactics like price reductions or promotions, as attempts to fix short-term issues may damage the long-term image of the brand. It is more beneficial to instead focus on overall endurance and effectiveness by being true to the core values of the brand.

To ensure success going forward, allocated funds towards keeping up with consumer trends and allocating marketing funds efficiently. Keeping up with trends can help take advantage of opportunities as well as anticipate potential threats, while focusing budget allocations ensures money is spent on the most effective initiatives.

Communication tools such as social media and content marketing play an important role in developing a powerful brand. Aspects such as easy usability, interesting visuals and clear messages help to build trust and connection with consumers, standing out from competitors.