Cultivate customer loyalty from "summary" of Kotler On Marketing by Philip Kotler

Customer loyalty is the key to any successful business and is essential for keeping your business alive. To build it, start from understanding who your customers are; their needs, behavior and preferences should be at the forefront of all activities.

Look into offering loyalty reward programs such as discounts and rewards for frequent purchases, special birthday perks and referral bonuses. Giving something back to thank customers for choosing your brand will encourage them to keep coming back time after time.

Work on forming personal relationships with your customers by actively addressing their issues and concerns in a timely manner. Ensure the customer service team is focusing on delighting clients with each encounter; create a “customer-first” policy which will leave customers feeling appreciated and respected.

If you want customers come back more often creating an easily recognizable identity can help do just that. Develop powerful branding and unique product or service offerings to stand out and make loyal customers’ experience more favorable and memorable.

Invest in modern technologies and CRM systems to upgrade the customer’s journey and make sure they are receiving a seamless experience every step of the way.

It's always worth monitoring customer feedback and opinions, as this will provide useful insight into what changes may need to be made to improve the customer’s overall satisfaction level. Make sure customers feel heard and valued at every interaction to ensure trust and loyalty down the line.