The way information is presented affects decisions from "summary" of Judgment in Managerial Decision Making by Max H. Bazerman,Don A. Moore
The way information is presented can significantly influence the decisions that individuals make. This is because the manner in which information is framed can impact how it is perceived and processed by decision-makers. For example, presenting information in a positive light can lead individuals to focus on potential gains, while framing it in a negative way may cause them to concentrate on potential losses. Moreover, the presentation format of information can also affect decisions. People tend to rely heavily on heuristics or mental shortcuts when processing information, which can be influenced by the way information is structured. For instance, individuals may be more swayed by information that is presented in a visually appealing format or in a way that is easy to understand. In addition, the order in which information is presented can impact decision-making. Research has shown that individuals tend to place more weight on information that is presented first or last in a sequence, known as the primacy and recency effects. This means that the way information is ordered can significantly influence the overall decision that is made. Furthermore, the context in which information is presented can also play a crucial role in decision-making. People tend to make decisions based on the information that is most salient or readily available to them. Therefore, the way in which information is framed within a particular context can shape the decisions that individuals ultimately make.- It is important for decision-makers to be aware of how information is presented to them, as it can significantly impact the decisions that they make. By understanding the various ways in which information can be framed, formatted, ordered, and contextualized, individuals can make more informed and rational decisions in a managerial setting.
