How a problem is presented impacts our judgments from "summary" of Judgment in Managerial Decision Making by Max H. Bazerman,Don A. Moore
The manner in which a problem is framed can significantly influence the judgments we make. This phenomenon is known as "framing effect," and it highlights the importance of how information is presented to individuals when they are making decisions. When a problem is framed in a positive light, individuals are more likely to take risks, while framing the same problem in a negative light tends to make people more risk-averse. For example, consider a scenario where a medical treatment is described as having a 70% success rate versus a 30% failure rate. The framing of the information in terms of success versus failure can lead individuals to make different decisions, even though the underlying statistics are the same. This demonstrates h...
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