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Invest in what you know and understand from "summary" of John Bogle on Investing by John C. Bogle

The concept of investing in what you know and understand is a fundamental principle that every investor should abide by. It may seem simple, but it is often overlooked in the fast-paced world of investing. When you invest in companies or industries that you are familiar with, you are better equipped to assess their potential for success. You have a deeper understanding of their business models, competitive advantages, and risks. This knowledge allows you to make more informed investment decisions. By focusing on what you know and understand, you can avoid investing in companies or industries that you are not familiar with. This helps reduce the risk of making hasty decisions based on incomplete information. It also allows you to stay within your circle of competence and avoid potentially risky investments that could lead to losses. Furthermore, investing in what you know and understand can help you stay disciplined during times of market volatility. When you have a good understanding of the companies you are investing in, you are less likely to be swayed by short-term market trends or fluctuations. Instead, you can focus on the long-term prospects of your investments and stay committed to your investment strategy.
  1. The concept of investing in what you know and understand is a timeless principle that can help investors build a successful investment portfolio. By sticking to companies and industries that you are familiar with, you can make more informed decisions, reduce your risk exposure, and stay disciplined during market uncertainties. It is a simple yet powerful concept that can guide investors towards long-term success in the world of investing.
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John Bogle on Investing

John C. Bogle

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