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Use social media to research companies from "summary" of Job Searching with Social Media For Dummies by Joshua Waldman
When you're on the hunt for a new job, it's essential to do your homework on the companies you're interested in. Social media can be a powerful tool for researching companies and gaining valuable insights into their culture, values, and reputation. By following a company's social media accounts, you can get a sense of their brand voice, the type of content they share, and how they interact with their audience. LinkedIn is a particularly useful platform for researching companies, as you can not only follow their company page but also see who works there and any connections you may have in common. This can be helpful for getting a sense of the company's organizational structure, as well as potentially reaching out to current employees for insider information. Twitter is another valuable tool for researching companies, as you can see real-time updates on company news, events, and announcements. You can also use Twitter to see how the company responds to customer inquiries or issues, which can give you an idea of their customer service approach. Facebook and Instagram can also provide valuable insights into a company's culture and values. By looking at their posts, photos, and interactions with followers, you can get a sense of what it might be like to work there and whether it aligns with your own values and goals.- As not everything you see on social media may accurately reflect a company's true culture or reputation. Look for patterns and trends across different platforms to get a more well-rounded view of the company. By using social media to research companies, you can make more informed decisions about where to apply and ultimately increase your chances of finding a job that's the right fit for you.
