Provide value to your audience before asking for anything in return from "summary" of Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
The idea behind providing value to your audience before asking for anything in return is simple: give, give, give, and then ask. It's all about building relationships and trust with your audience, showing them that you care about their needs and interests before trying to sell them something. Think of it like a boxing match – you start by jabbing, throwing out helpful and engaging content that resonates with your audience. These jabs could be anything from entertaining videos to informative blog posts or inspiring quotes. The key is to provide value that is relevant and valuable to your audience, something that they will appreciate and find useful. By consistently delivering these jabs, you are showing your audience that you are invested in them and their well-being, that you are not just out to make a quick buck.
Once you have established a solid rapport with your audience through these jabs, you can then throw in the right hook – the ask. This is where you make your sales pitch, promote your product or service, or ask your audience to take a specific action. But remember, the right hook is only effective if you have set it up properly with a series of well-executed jabs.
If you try to go for the sale too soon, without first providing value and building trust, you are likely to turn off your audience and lose their interest. It's all about giving before you can expect to receive. So, keep jabbing, keep providing value, and when the time is right, throw in that right hook. Your audience will thank you for it, and your business will reap the rewards.
