Analyze keyword performance from "summary" of Introduction to Google Analytics by Todd Kelsey
Analyzing keyword performance is an essential part of any digital marketing strategy. This process helps to identify the keywords that are driving the most traffic to a website and optimize campaigns accordingly. It also provides an opportunity to gain insights into users' search behavior.- When it comes to analysing and optimising the website’s performance, a crucial factor is to identify and measure the effect of specific keywords.
- Knowing how well your keywords are performing will allow you to adjust the content of your page, targeting new keywords and thus better attract potential customers.
- Analysing and comparing keyword metrics against those of other sites enables you to develop an effective plan to outrank them in the organic search results.
- You can observe which pages your keywords link directly to from search engine result pages and analyse their visitor behaviour to understand successful conversion rates.
- Sifting through the data generated by different digital channels helps uncover pertinent information about the types of keywords used most effectively within those specific platforms.
- Deciphering the terms that your competitors use in their SEO efforts could provide valuable insight into customer preferences and inform your own future strategies.
- Examining the landing pages for each keyword can help you determine whether users find what they need when clicking through or if the page should be reworked with more engaging content.
- With consistent cues from search engines ranking factors, you can detect previously ignored issues adversely affecting the performance of targeted keywords.
