Soft power from "summary" of International Relations: The Key Concepts by Martin Griffiths,Terry O'Callaghan
Soft power refers to the ability of a country to influence others through attraction rather than coercion. It is the power of persuasion and example, as opposed to the power of force or threat. Soft power is about shaping the preferences of others in ways that lead them to want the same outcomes that you want. In this sense, it is a form of power that is based on the ability to set the agenda and determine the rules of the game. Soft power operates by appealing to values, culture, and ideology, rather than through military or economic means. It is about winning hearts and minds, rather than dominating through brute force. Soft power is often seen as a more sustainable form of power, as it relies on consent and legitimacy rather than coercion. It is about building relationships and net...
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